Repositioning a 90-year-old firm.
OBMI designs destinations for Four Seasons, Ritz-Carlton, Rosewood, and The Royal Mansour. Founded in 1936. Operating across the Caribbean, Middle East, Africa, Europe, and Asia. The firm was being perceived as a regional design studio. The engagement covered positioning, identity, communication system, and full production across every touchpoint.
Repositioning a 90-year-old firm.
OBMI designs destinations for Four Seasons, Ritz-Carlton, Rosewood, and The Royal Mansour. Founded in 1936. Operating across the Caribbean, Middle East, Africa, Europe, and Asia. The firm was being perceived as a regional design studio. The engagement covered positioning, identity, communication system, and full production across every touchpoint.
From design studio to strategic advisor.
The core repositioning centered on one distinction — OBMI doesn't just design buildings, it envisions destinations and shapes experiences before construction begins. That shift informed every decision that followed.
From design studio to strategic advisor.
The core repositioning centered on one distinction — OBMI doesn't just design buildings, it envisions destinations and shapes experiences before construction begins. That shift informed every decision that followed.
The Figue. Upscale street food. The island, on a plate.
The Figue was designed for the guest who travels to eat — not to be fed. International business professionals and North American and European travelers, late 30s to mid-50s, who actively seek out local cuisine and expect quality, sustainability, and cultural authenticity in equal measure. They’re not looking for a hotel restaurant. They’re looking for a reason to come back.
The identity had to carry that weight. Seaworthy. Elevated. Independent. Proper. The vision was to elevate the expectations of Bajan cuisine and redefine what a seaside dining experience could be on the island. The Figue doesn’t perform luxury — it earns it through the food, the service, and the story it tells about where it is. The name, the mark, and the visual language all point to the same place: somewhere that takes the island seriously.
The Figue. Upscale street food. The island, on a plate.
The Figue was designed for the guest who travels to eat — not to be fed. International business professionals and North American and European travelers, late 30s to mid-50s, who actively seek out local cuisine and expect quality, sustainability, and cultural authenticity in equal measure. They’re not looking for a hotel restaurant. They’re looking for a reason to come back.
Bonnie by the Pool. The place everyone ends up. And nobody wants to leave.
Bonnie was built around a simple truth: the most valuable spot in any resort is the one that keeps guests present. Not the fine dining room they book once. The place they return to three times a day. A pizza oven, a bar, a coffee station, a pool — everything a family of business-owner tourists needs to have a genuinely good day without making a decision.
The brand idea was Quick Bites, Extended Drinks — and the identity had to live up to that. Curious. Lively. Vintage. Neighborly. Every touchpoint designed to feel like a discovery rather than a transaction. Bonnie is the revenue center of the resort not because it was engineered to be, but because it was designed to be loved. The brand made that possible.
Bonnie by the Pool. The place everyone ends up. And nobody wants to leave.
Bonnie was built around a simple truth: the most valuable spot in any resort is the one that keeps guests present. Not the fine dining room they book once. The place they return to three times a day. A pizza oven, a bar, a coffee station, a pool — everything a family of business-owner tourists needs to have a genuinely good day without making a decision.
Plunge Rooftop Lounge. Open-air by day. Dancing on rooftops by night.
Plunge exists for the guest who is done with the pool and ready for something else. Their goal for the evening is simple: be somewhere worth being at sunset. Plunge’s vision was to be in the top 10 places to visit at sunset in Barbados. That’s not a hospitality goal. That’s a cultural one.
The identity had to be bold enough to match the ambition. Frisky. Immersive. Indulgent. The Plunge crest was designed with that weight in mind: authoritative enough to signal something worth going to, expressive enough to signal something worth staying for.
Plunge Rooftop Lounge. Open-air by day. Dancing on rooftops by night.
Plunge exists for the guest who is done with the pool and ready for something else. Their goal for the evening is simple: be somewhere worth being at sunset. Plunge’s vision was to be in the top 10 places to visit at sunset in Barbados. That’s not a hospitality goal. That’s a cultural one.
The identity wasn’t the challenge. The challenge was making three completely different people feel like the resort was built specifically for them. Design is how you pull that off without anyone noticing.
The identity wasn’t the challenge. The challenge was making three completely different people feel like the resort was built specifically for them. Design is how you pull that off without anyone noticing.