LIT Atlanta

Identity

Task

Brand Identity development for an upcoming networking community for minority groups in the heart of Atlanta, GA

The purpose was to craft a strategy that differentiates LIT from other networking groups and align brand identity with core purpose: to reunite ideas with like-minded people. Originally intended to be an internal rally cry, this statement resonated so deeply that it lives out in external messaging. LIT champions the people with a brand voice that puts empathy and encouragement front and center.

The purpose was to craft a strategy that differentiates LIT from other networking groups and align brand identity with core purpose: to reunite ideas with like-minded people. Originally intended to be an internal rally cry, this statement resonated so deeply that it lives out in external messaging. LIT champions the people with a brand voice that puts empathy and encouragement front and center.

With this logo mark 2 main ideas were combined: 1) influence 2) strength. Daniel wanted to position himself as a leader in the local real estate sector, while reinforcing his personal beliefs through the symbol.

With this logo mark 2 main ideas were combined: 1) influence 2) strength. Daniel wanted to position himself as a leader in the local real estate sector, while reinforcing his personal beliefs through the symbol.

With this logo mark 2 main ideas were combined: 1) influence 2) strength. Daniel wanted to position himself as a leader in the local real estate sector, while reinforcing his personal beliefs through the symbol.

With this logo mark 2 main ideas were combined: 1) influence 2) strength. Daniel wanted to position himself as a leader in the local real estate sector, while reinforcing his personal beliefs through the symbol.

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Like what you see? Let’s talk.

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