A Resort. Three Worlds.
Hotel Indigo by IHG opened its Barbados resort with three restaurants and no brand to show for them. Each space served a completely different guest — a fine dining room, a poolside café, a rooftop lounge. The interiors were already designed before branding began. The identities had to feel like they were always meant to be there.
A Resort. Three Worlds.
Hotel Indigo by IHG opened its Barbados resort with three restaurants and no brand to show for them. Each space served a completely different guest — a fine dining room, a poolside café, a rooftop lounge. The interiors were already designed before branding began. The identities had to feel like they were always meant to be there.
Upscale street food. The island, on a plate.
The Figue was designed for the guest who travels to eat — not to be fed. International business professionals and North American and European travelers, late 30s to mid-50s, who actively seek out local cuisine and expect quality, sustainability, and cultural authenticity in equal measure. They’re not looking for a hotel restaurant. They’re looking for a reason to come back.
Seaworthy. Elevated. Independent. Proper. The vision was to elevate the expectations of Bajan cuisine. The Figue doesn’t perform luxury — it earns it through the food, the service, and the story it tells about where it is.
Upscale street food. The island, on a plate.
The Figue was designed for the guest who travels to eat — not to be fed. International business professionals and North American and European travelers, late 30s to mid-50s, who actively seek out local cuisine and expect quality, sustainability, and cultural authenticity in equal measure. They’re not looking for a hotel restaurant. They’re looking for a reason to come back.
Branded matchbooks. Small objects carry the identity into the hands of guests — a detail that signals the level of care the space intends to deliver before they’ve taken a single bite.
Branded matchbooks. Small objects carry the identity into the hands of guests — a detail that signals the level of care the space intends to deliver before they’ve taken a single bite.
Debossed navy suede. The script mark pressed directly into the material. No ink, no color. Just texture and form.
Debossed navy suede. The script mark pressed directly into the material. No ink, no color. Just texture and form.
The place everyone ends up. And nobody wants to leave.
The most valuable spot in any resort is the one that keeps guests present. Not the fine dining room they book once. The place they return to three times a day. A pizza oven, a bar, a coffee station, a pool — everything a family needs to have a genuinely good day without making a decision.
Quick Bites, Extended Drinks. Curious. Lively. Vintage. Neighborly. Every touchpoint designed to feel like a discovery rather than a transaction. Bonnie is the revenue center of the resort not because it was engineered to be, but because it was designed to be loved.
The place everyone ends up. And nobody wants to leave.
The most valuable spot in any resort is the one that keeps guests present. Not the fine dining room they book once. The place they return to three times a day. A pizza oven, a bar, a coffee station, a pool — everything a family needs to have a genuinely good day without making a decision.
Every touchpoint a guest encounters from morning coffee to last call. The brand doesn’t announce itself. It accumulates.
Every touchpoint a guest encounters from morning coffee to last call. The brand doesn’t announce itself. It accumulates.
A coral stripe tote at the pool’s edge. The Bonnie monogram printed directly on the pattern. Something a guest takes home without thinking twice.
A coral stripe tote floating at the pool’s edge. The Bonnie monogram printed directly on the pattern — no separation between the brand and the object. Curious. Lively. Something a guest takes home without thinking twice.
Open-air by day. Dancing on rooftops by night.
Plunge exists for the guest who is done with the pool and ready for something else. Expats and young professionals, 25–45, actively seeking new experiences and opportunities to connect with like-minded people. Their goal for the evening is simple: be somewhere worth being at sunset. Plunge’s vision was to be in the top 10 places to visit at sunset in Barbados. That’s not a hospitality goal. That’s a cultural one.
The identity had to be bold enough to match the ambition. Frisky. Immersive. Indulgent. The Plunge crest was designed with that weight in mind: authoritative enough to signal something worth going to, expressive enough to signal something worth staying for. When the sun goes down, the brand earns its place.
Open-air by day. Dancing on rooftops by night.
Plunge exists for the guest who is done with the pool and ready for something else. Expats and young professionals, 25–45, actively seeking new experiences and opportunities to connect with like-minded people. Their goal for the evening is simple: be somewhere worth being at sunset. Plunge’s vision was to be in the top 10 places to visit at sunset in Barbados. That’s not a hospitality goal. That’s a cultural one.
Deep crimson stock. Gold foil crest. The business card for a rooftop lounge that wants to be in the top 10 places to visit at sunset in Barbados has to feel like it belongs in that conversation. This one does.
Deep crimson stock. Gold foil crest. The business card for a rooftop lounge that wants to be in the top 10 places to visit at sunset in Barbados has to feel like it belongs in that conversation. This one does.
The coaster is the first thing that lands on the table. Before the view, before the music, before the first drink — the brand is already there. Crimson and gold on dark leather. The crest says this is somewhere worth being before anyone has to say a word.
The coaster is the first thing that lands on the table. Before the view, before the music, before the first drink — the brand is already there. Crimson and gold on dark leather. The crest says this is somewhere worth being before anyone has to say a word.